"An individual who shops primarily at the supermarket will have less exposure to the indications of the place of origin of all food products and the seasonality of the fresh produce." -- Jennifer Wilkins, et. al. "Consumer perceptions of seasonal and local foods," Ecology of Food and Nutrition, V. 41, 2002, 415-439.
"The average supermarket product is handled 33 times on its way to the shelf, and many food products travel thousands of miles before reaching the store." -- Amy Guptill and Jennifer Wilkins, "Buying into the food system: Trends in food retailing in the US and implications for Local Foods," Agriculture and Human Values, V. 19, 2002, 39-51.
"In America, the average pound of food travels 1,200 miles before it reaches the consumer's home." -- Helen Trobe, "Farmer's Markets: Consuming Local Rural Produce," International Journal of Consumer Studies, 25.3, 2001, 181-192.
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