Tuesday, August 7, 2007

What's in You Water, By Heather Smith






"Some of this marketing is misleading, implying the water comes from pristine sources when it does not. For example, one brand of 'spring water' whose label pictured a lake and mountains, actually came from a well in an industrial facility's parking lot, near a hazardous waste dump, and periodically was contaminated with industrial chemicals at levels above FDA standards." -- National Research Defense Council, Source link

"America is mad for Fiji water--an emerging victor in the designer water wars. On one level it's refreshing to see people excited about water. But there's a dark side to our new water craze. And in many ways, Fiji Water optimizes the self-destrucive insanity of consumer culture. ... [W]atching people drink Fiji Water out of little, indestructible plastic tanks adorned with colorful images of tropical flowers and waterfalls, something that threatens the very existence of the tropical paradise depicted on the bottle." -- Michael I. Niman, Source link

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